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Understanding and connecting with sports fans used to be simple. But as the role of athletics evolves in the culture, brands that invest in sports are challenged like never before to keep pace with modern fans’ increasingly complex identities, expectations, motivations, and engagement habits.
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Seizing opportunities in the future sports marketplace will require new ideas that engage, inspire, and motivate modern sports fans. But with limited strategic insights or reliable data about how sports fans think and feel about the factors shaping sports, critical business decisions are too often left to chance and gut-feel.
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Sports MONITOR is a new syndicated insights service for brands seeking a deeper, more human connection with the modern sports fan. Featuring ongoing, data-backed business intelligence and insights about the factors shaping the future sports marketplace, it is a vital resource for winning with the next generation of fans.
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