In partnership with Google, Kantar has released its latest research report, Balancing Supervision & Independence in the Digital World: Perspectives from Parents and Teens.
This new study highlights the complexities and conflicting priorities that parents and their teens, aged 13-17, face when implementing supervision strategies to ensure their teens are safe online. Conducted in the United States, Brazil, and Germany in July 2024, this research offers valuable insights into how parents and teens perceive and implement supervision, revealing interesting similarities and differences in attitudes and practices across these countries.
The report examines the role of digital supervision within families, exploring perceptions of parental rights to oversee tech use, teen rights to independence and privacy, and the factors driving shifts in supervision approaches within families.
Click below to view or download the report to explore top parent and teen concerns regarding the digital world, digital supervision practices, and critically, hopes for future supervision features—where parents and teens increasingly demand more flexible, collaborative digital tools that balance online protection with the promotion of teens' independence.
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