2020 continues to deliver unprecedented disruption on a colossal scale. But these are not uncharted waters—a half-century of thought leadership on consumers and brands means that MONITOR knows disruption. And MONITOR continues to deliver the insights, foresights, and strategic guidance brands need to adapt, survive, and thrive.

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U.S. MONITOR: MONITOR 20/20

MONITOR spent the last decade identifying critical trends in the contextual, consumer, and commercial landscapes. Take a look at the 20 most important shifts of the last decade that provide the context for change in the decade to come.
U.S. MONITOR: Rising to the Moment: A Roadmap for Brands Amid Social Unrest

MONITOR has been a thought leader in the areas of multiculturalism, polyculturalism, identity and inclusivity for decades, which affords us a unique perspective on the social, cultural and consumer insights and trends that have brought us to this point in the nation’s history—and what brands should and shouldn’t do as consumers increasingly look to the business community to lead on matters of social justice.
U.S. MONITOR: COVID-19: Views of the Future

A short-term insight (“crowd control”) and a long-term insight (“home as hub”) from our latest MONITOR COVID-19 data about consumer expectations of the future.
U.S. MONITOR: 7 Things to Know: Gen Z and COVID-19

For Gen Z, the events of 2020 will likely become the definitive cultural touchstones and starting points for the cohort. We look at the seven core generational insights on Gen Z and how 2020 is altering their trajectory.
U.S. MONITOR: 5 Insights: Sustainability

From how much it still matters to the struggles of an eco-shopper in the pandemic, this infographic offers five key takeaways on the intersection of sustainability and the coronavirus.
Canada MONITOR
5 Insights: Comparing Canadian and U.S. Consumers

It’s a common misconception that an effective marketing strategy in the U.S. will work in Canada, too. This one-sheeter looks at the important similarities and differences between Canadian and American consumers, culture, values, and attitudes.
Sports MONITOR
“Shut Up and Dribble?” Not anymore.

Fans of virtually all sports leagues are more supportive than the overall population of brands using their platforms to create social change – with Gen Z and Millennial fans leading the way.
Global MONITOR
Digital Intimacy Around the World

Streetscapers discuss how consumers are responding to calls from brands, influencers and celebrities for closeness and engagement. We observe how platforms are using personalized chatbot chefs for at-home recipes in Germany, the expansion of microinfluencers in Italy, and more from our Global Streetscapes network.
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